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Tru Valu is a five chain supermarket with stores scattered through Trinidad that are located in easy to access places.
Established in 1978, this is one of Trinidad and Tobago's biggest supermarket brands and it shows no sign of stopping its domination of the grocery market in the West Indies. The Trincity Mall branch of Tru Valu has been expanded to 65,000 square feet and is now the biggest supermarket in Trinidad and Tobago! ECL, the owners of Tru Valu, have recently improved the Tru Valu shopping experience by keeping in mind the burgeoning health conscious customer base, and stocking a variety of health food products that can be hard to find in most supermarkets.
Convenience is of utmost importance in the customer experience in the Tru Valu stores. A recent introduction of large, easy to read cash register screens has proved popular with customers as they can read the prices of their purchases as they go through the till, making their spending more transparent - important in these cash-strapped times. ECL has also introduced a wide range of rewards and discount cards for its loyal customers. To date, Tru Valu has the widest range of its kind.
Facilities in the Tru Valu stores include bakeries, cafes, delis, pharmacies, seafood marts and wine cellars. Come into one of their stores now and you will not be disappointed.